Is your marketing getting you the numbers of leads and sales you need to be successful?
If so, CONGRATULATIONS!
If not, read on! In the long run, there are only three things that determine how many new clients, patients, or customers you attract and keep coming back. We’ll get to number one in a minute. First, let’s take a quick look at numbers two and three.
Number 02 is the ability to “Close the Sale”. A ton of prospects isn’t worth much if you don’t have the ability to turn them into paying customers, clients or patients.
Number 03 is good “Personal Relationship”. Doing a great job and maintaining a positive relationship will them AFTER the sale is critical. Some businesses survive and thrive based on repeat business and referrals from happy customers. We see way too cases where the current customer base is ignored while tons of money is spent chasing new accounts. Remember, with all else being equal, people prefer to do business with people the like, enjoy and trust!
Which brings us to numero uno. That most critical element – Leads/Prospects/Opportunities! Repeat sales and customer recommendations may generate enough business to keep the doors open. Will it generate enough new business to provide you with the lifestyle you deserve? Will it provide enough value to allow you to sell your business when you are ready to retire or take on a new challenge?
From Discovering Prospects to Closing Sales . . . It's all in the Marketing!
The need for Leads/Prospects/Opportunities boils down to How good your marketing is. A well thought out and properly executed marketing plan is the only effective way to reach out to a large group of new prospective customers. Your marketing is the key to getting your foot in the door and generating steady predictable growth and revenue!
SO. . . HOW GOOD IS YOUR MARKETING?
Does your marketing efforts attract a steady stream of qualified buyers on a regular consistent basis?
Here is some bad news you probably all ready know but don’t want to hear. If you have been doing the same marketing over and over without getting the results you expect and deserve, more of the same won’t likely help. Repeating the same marketing effort won’t work next month. It won’t work next quarter. It won’t work next year!
My Marketing is Not Working - How Do We Fix it!
Start here ******************************
A Well Thought Out Marketing Plan is Vital to Your Success.
No business is too small to not need a marketing plan. After all, even the smallest business needs customers or clients and new business! While small businesses often have minuscule promotion budgets, they can still design and implement effective marketing plans to promote their business.
We can show you how to re-invent your marketing developing and implementing a marketing plan designed to get the right message to the right prospects at the right time.
Your marketing plan focuses on winning and keeping customers. It’s your action plan specifying what you’ll sell, who’ll want to buy it and the tools and tactics you’ll use to generate leads that result in sales.
It generally doesn’t have to be lengthy or overly wordy. Simply use bulleted sections and get right to the point.
Step 01: Define where you are now:
A successful marketing plan begins with a Situation Analysis. Situation Analysis is a detailed review of your current situation, goals, and expectations. This first step defines your company and product in terms of strengths, weaknesses, opportunities, and threats.
Step 02: Describe your target audience.
Develop a simple profile of your ideal prospective customer.
Is your business a “Business to Business” company?
Demographics such as the type of business, geographic location, job title etc.
Is your business a “Business to Consumer” company?
Demographics such as : age, sex, lifestyle location etc.
Or do you conduct business with both?
Create a separate profile and plan for both business types.
Step 03: List your marketing goals.
Write down a short list of goals and make them specific and measurable. Don’t say: “Increase sales.” Do say: “Increase sales 5% per quarter.”
Step 04: Outline your primary marketing strategies and tactics.
How will you reach new prospects – Your COLD Market?
How will you reach current and former customers – Your WARM Market?
Will you use email, local online search, social media, website, billboards, or direct mail?
Step 05: Set your marketing budget.
Marketing is absolutely essential to the success of your business. You’ll need to devote a percentage of projected gross sales to your annual marketing budget.
If you find the cost of your marketing strategies and tactics exceeds your budget, you may consider borrowing money or self-funding your marketing program at first. The other option is to go back and adjust your tactics until you have a mix of tactics that are affordable.
Step 06: Implement, review, and adjust
Don’t just launch your marketing plan and leave it alone. It’s important to review the results often. What’s working? What’s not working? That way you can adjust the mix accordingly.
The key is to never stop marketing! Your competitors won’t!