From Discovering Prospects to Closing Sales, it’s all in the Marketing!
In the long run, there are only three things that determine how many new clients, patients, or customers you attract and keep coming back. We’ll get to number one in a minute. First, let’s take a quick look at numbers two and three.
Number 02 is the ability to “Close the Sale”. A ton of prospects isn’t worth much if you don’t have the ability to turn them into paying customers, clients or patients.
Number 03 is Good Personal Relationships. Doing a great job and maintaining a positive relationship with clients AFTER the sale is critical. Some businesses survive and thrive based on repeat business and referrals from happy customers. We see way too many cases where the current customer base is ignored while tons of money and time is spent chasing new accounts. Remember, with all else being equal, people prefer to do business with people they like, enjoy, and trust.
Which Brings Us to Numero Uno! Number One! The most critical need for business success!
Are you tired of the salesperson calling on the phone, knocking on the door or deluging you with emails? Isn’t it amazing how they all claim to have the right marketing strategy for your company? If you spend your advertising dollars with them everything will be wonderful.Read more.