From Discovering Prospects to Closing Sales, it’s all in the Marketing!
In the long run, there are only three things that determine how many new clients, patients, or customers you attract and keep coming back. We’ll get to number one in a minute. First, let’s take a quick look at numbers two and three.
Number 02 is the ability to “Close the Sale”. A ton of prospects isn’t worth much if you don’t have the ability to turn them into paying customers, clients or patients.
Number 03 is Good Personal Relationships. Doing a great job and maintaining a positive relationship with clients AFTER the sale is critical. Some businesses survive and thrive based on repeat business and referrals from happy customers. We see way too many cases where the current customer base is ignored while tons of money and time is spent chasing new accounts. Remember, with all else being equal, people prefer to do business with people they like, enjoy, and trust.
Which Brings Us to Numero Uno! Number One! The most critical need for business success!
The Number One Critical Need is Leads / Prospects / Opportunities
Which boils down to “It’s All in the Marketing”. Repeat sales and customer recommendations may generate enough business to keep the doors open. Will it generate enough new business to provide you with the lifestyle you deserve? Will it provide enough value to allow you to sell your business when you are ready to retire or take on a new challenge?
Or, do you need to do more to overcome the critical need for business success – leads, prospects and opportunities?
Does Your Marketing Efforts Attract a Steady Stream of Qualified Buyers on a Consistent Basis?
Yes . . . Congratulations! Pat yourself on the back and enjoy the rest of your day.
NO! Here is some bad news you probably already know but don’t want to hear.
If you have been doing the same marketing over and over without getting the results you expect and deserve, more of the same won’t change the outcome. Repeating the same marketing efforts won’t work next month. It won’t work next quarter. It won’t work next year!
Those Were the Days!
Back in the late 1800’s Ralph Waldo Emerson was credited with stating: “If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door.
That was a true statement at the time. After all, in the 1800s, there were only a few ways for people to communicate with each other. Most Americans during the timeframe couldn’t read or write. The invention of the telegraph by F.B Morse, in the 1840s, messages were able to be sent much more quickly. Considering the fact that Alexander Graham Bell made his first phone call in 1886, word-of-mouth was the main means of communications.
The times they are a-changn’
That may have worked back then. Today, not so much. As Bob Dylan wrote in his 1960 hit, The Times They Are A Changn’.
Today, having the best product or service is not going to cut it! What good is the best new gizmo if nobody knows about it?
Fortunately, we have many ways to address the Most Critical Need for Business Success – Leads, Prospects and Opportunities! Today we have instantaneous two-way communication through the Internet. Television, radio, and newspapers continue to be major sources of one-way communications. While the internet continues to evolve with better technology the newspaper industry is shrinking rapidly.
Internet marketing has greatly expanded the ways you can reach out to customers, prospects and patience. Starting out with a marketing plan is ideal. Follow this with an SEO friendly website. Add in the correct Social Media channels and some email marketing. Maybe sprinkle in some radio, TV, billboards or direct mail and you have a good start to growing your business.
Are you tired of the salesperson calling on the phone, knocking on the door or deluging you with emails? Isn’t it amazing how they all claim to have the right marketing strategy for your company? If you spend your advertising dollars with them everything will be wonderful.Read more.