Marketing Strategy Consultants

What should your marketing strategy be?

When it comes to marketing, one size definitely does not fit all.

Marketing Strategy - What Should it be?

Are you tired of the salesperson calling on the phone, knocking on the door or deluging you with emails? Isn’t it amazing how they all claim to have the right marketing strategy for your company? If you spend your advertising dollars with them everything will be wonderful. New business will flow into your pipeline and sales will skyrocket. And, if you sign this week we’ll even through in the Brooklyn bridge!

We think there is a better way! We take the time to get to know you, your business and your market in order to determine the best marketing approach for you!

"If the best advertising option for you is something other than just on the internet, we'll tell you so!" KALTAAREN Web Marketing Services

Then we come up with a results-oriented plan that will maximize the returns on your marketing/advertising investment.

Strategy comes first for all aspects of internet marketing at KALTAAREN. 

We begin our strategic planning by considering your business goals, your strengths, your challenges and more as we get to know your company and your market.  Then we come up with a results-oriented plan that will maximize the returns on your online investment. 

Although we are primarily an agency for online marketing, we recognize the need to consider all avenues of advertising. If the best advertising option for you is something other than just on the internet, we’ll tell you so. We partner (informally) with professionals in print, radio, television and direct mail. Often a combination of advertising outlets is the best approach.

We’re happy to serve as the focal point for all your marketing. We can be the point person with the other marketing channels. While, at the same time, we focus on the combination of online marketing areas that will be most effective for you. SEO, SEM, PPC, Social Media, and Email just to name a few of the options we can assist with.

And we don’t stop there:  as full-service online marketing consultants, we continue to analyze your data and refine your program as needed.  This is an integral part of how we do business – we think of our clients as long-term partners and become fully engaged in growing your company.

Some of the questions and issues we see facing many companies today include the following:

  • What are my competitors doing online and how should I respond?
  • Should I have my website built before or after I put an online marketing plan in place?
  • What is search engine optimization and how do I use it effectively?
  • What are keywords? What are long-tailed keywords?
  • How do I determine what keywords are important to my business, and how do I incorporate them into my website and marketing efforts without it negatively impacting my message and reputation?
QUESTION: "What's the correct marketing strategy for your Lansing, Michigan business?

​How good is your marketing

Do you have a plan? How about a written Marketing Plan?